PGA Golf Coaches at Sunderland Golf Centre

Expert instruction from qualified professionals dedicated to your success

Jack Hayward Coach Photo

Jack Hayward

Head PGA Professional

Jack is our head coach and the founder of Scratch Golf Studio. With over 10 years of playing & coaching experience, Jack has established himself as one of the North East's most respected golf instructors. His passion for the game and dedication to his students has helped hundreds of golfers transform their game and achieve their goals.

Jack's coaching philosophy centers on clear communication, data-driven insights, and personalized instruction. He believes that every golfer is unique and deserves a tailored approach that works with their natural abilities rather than against them.

Specialties

Full Swing Development Trackman Analysis Tournament Preparation Handicap Improvement Custom Club Fitting Short Game & Putting

Qualifications & Experience

  • PGA Qualified Professional
  • 10+ Years Playing & Coaching Experience
  • 1000+ Students Coached
  • Specialist in All Skill Levels

Coaching Success

Jack has helped numerous students achieve remarkable results, including:

  • Multiple students achieving single-figure handicaps
  • Beginners breaking 100 within 3 months
  • Junior players earning county team selection
  • Amateur players qualifying for regional tournaments

"My goal is simple: help you play the best golf of your life. Every student has potential – my job is to unlock it through clear instruction, proven technology, and genuine care for your progress."

— Jack Hayward

Dan North

PGA Professional & Short Game Specialist

Dan brings a wealth of knowledge and enthusiasm to Scratch Golf Studio. With a playing background that includes competitive amateur golf, Dan understands what it takes to perform under pressure and brings that insight to every lesson.

Known for his patience and ability to break down complex movements into simple, achievable steps, Dan excels at helping golfers master the scoring shots that truly lower scores. His innovative practice drills and focus on course management have helped countless students shave strokes off their handicap.

Specialties

Short Game Mastery Full Swing Development Putting Excellence Bunker Play Course Management Bio-Mechanics Club Fitter Junior Development Expert

Qualifications & Experience

  • PGA Qualified Professional
  • 8+ Years Playing & Coaching Experience
  • Former Competitive Amateur Player
  • Injuries & Rehabilitation Specialist
  • PGA H.O.P.E Certificate
  • Junior Coaching Expertise

Coaching Philosophy

Dan believes that "golf is played from 100 yards and in" and focuses on the areas that have the biggest impact on your scorecard:

  • Developing a consistent, reliable putting stroke
  • Mastering wedge distance control
  • Building confidence in bunker play
  • Strategic thinking and course management

"Lower scores come from developing every part of your game – full swing, short game and everything in between. Coaching from our driving range studio, with Trackman technology backing up every lesson, means you always know exactly what to work on and why."

— Dan North

Dan North Coach Photo
Murphy - The Studio Dog

Murphy

Chief Morale Officer & Tail-Wag Specialist

Murphy is the heart and soul of Scratch Golf Studio. This lovable labrador has been part of the team since day one, bringing warmth, personality, and endless enthusiasm to every lesson. His friendly demeanor instantly puts nervous beginners at ease and provides a welcome distraction during frustrating practice sessions.

Known for his impeccable timing, Murphy has a sixth sense for when a student needs encouragement. He's been known to deliver a perfectly-timed tail wag after a great shot or a sympathetic head nudge after a shank. Many students credit Murphy with making their lessons feel less like work and more like hanging out with friends.

When he's not busy greeting students or supervising practice sessions, Murphy can be found demonstrating his own unique "paws-through" swing or retrieving stray golf balls with remarkable enthusiasm (though his return accuracy needs work).

Specialties

Stress Relief Therapy Ball Retrieval (Sometimes) Tail-Wagging Encouragement Studio Atmosphere Enhancement Pre-Lesson Cuddles Unconditional Support

Qualifications & Experience

  • Certified Good Boy (Multiple Times Daily)
  • 5+ Years of Studio Experience
  • Expert in Treat Negotiations
  • Advanced Diploma in Napping During Lessons
  • 10,000+ Hours of Belly Rub Training
  • Perfect Attendance Record

Achievements & Impact

Murphy has made a significant contribution to the studio's friendly atmosphere:

  • Greeted over 2,000 students with genuine enthusiasm
  • Reduced pre-lesson anxiety by 100% (scientifically unproven but feels accurate)
  • Never met a student he didn't like
  • Responsible for countless smiles and photos
  • Makes even the toughest lessons more enjoyable

"Woof woof, tail wag, head tilt. (Translation: Every day at the studio is the best day ever, and you're doing great – trust the process, enjoy the journey, and remember that golf is supposed to be fun!)"

— Murphy (as translated by Jack)

Murphy is here most days and welcomes all visitors!

Book a Lesson & Meet Murphy

Our Coaching Approach

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Personalized Plans

No two golfers are the same. We create customized coaching programs tailored to your skill level, goals, and learning style.

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Data-Driven Analysis

Using Trackman technology, we base our instruction on facts, not guesswork, ensuring every recommendation leads to measurable improvement.

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Education First

We don't just tell you what to do – we explain why it works, empowering you to become your own coach on the course.

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Ongoing Support

Our coaching doesn't end when you leave the studio. Get 24/7 access to lesson videos and unlimited online feedback between sessions.

What Our Students Say

★★★★★

"Jack's coaching transformed my game. His ability to explain complex concepts in simple terms and the use of Trackman data helped me understand exactly what I needed to work on. Dropped 5 shots off my handicap in 3 months!"

— Anthony Donnelly

★★★★★

"Dan's short game coaching was a revelation. I used to dread bunker shots – now they're one of my strengths. His drills are simple but incredibly effective. My scores have improved dramatically."

— Sam Lund

★★★★★

"Both Jack and Dan are fantastic coaches. They genuinely care about your progress and make every lesson engaging and productive. The online support between lessons is invaluable too."

— Ruhit Rahman

Ready to Start Your Journey?

Book a lesson with Jack or Dan and experience the difference expert coaching makes

Book Your Lesson Now